Two women standing in a bright white kitchen, wearing casual outfits. One is wearing a blue denim jacket over a cream top and dark pants, and the other is wearing a beige patterned blouse and blue jeans.
Mainstream Boutique

Daily New Arrivals

Effortless Everyday

The jackets, knits, and denim you'll reach for all season.

Mainstream Boutique

Fall 2026

Meet the Team!

We are Mainstream Boutique! Started by a mother daughter team, Mainstream Janesville opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. In 2025, we had the pleasure of taking over the Sheboygan location too. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.