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The Gift Card Promo

Give a Gift, Get a Gift

Receive a $15 bonus card for every $100 in gift card purchases.

The Mainstream Boutique team in front of the Mainstream Boutique sign - desktop banner
Mainstream Boutique

Meet Your Stylists

Real women, real style advice. Stop in and let us help you find your look.

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Mainstream Boutique

Cozy for the Holidays

Fresh sweaters, shackets and knits, just in.

Exclusively Ours

Mac and Me

Our own in-house line, designed exclusively for Mainstream Boutique.

Mainstream Boutique

Cozy Layers Have Landed

Sweaters, shackets and plaid - fresh for the season.

Mainstream Boutique

'Tis the Season

Festive finds for every holiday moment.

Meet the Team!

We are Mainstream Boutique! Started by a mother daughter team, Mainstream Janesville opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. In 2025, we had the pleasure of taking over the Sheboygan location too. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.