Joy in Every Box!

Celebrate the season with meaningful gifts and stylish moments made to share.

Elevate Your Holiday Style

Explore chic, timeless pieces and festive favorites—new arrivals crafted to make your season shine.

Love. Strengthen. Celebrate.

THANK YOU

For choosing to shop small and support local.

Daily Arrivals

Check back everyday for new Fall styles!

New Year, New You

Discover effortlessly stylish outfits to start the year feeling confident and polished.

Meet the Team!

We are Mainstream Boutique of Janesville Wisconsin! Started by a mother daughter team, Mainstream opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.