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Daily New Arrivals

Shop our newest pieces in-store or online.

Shop JanesvilleShop Sheboygan

Our Sheboygan location is now open every Tuesday - Saturday! Come see our newly refreshed store. We'd love to meet you <3

Shop Sheboygan
Love. Strengthen. Celebrate.

THANK YOU

For choosing to shop small and support local.

Bright Beginnings

Step into the new year with uplifting color, easy denim, and styles that feel like a fresh start. New arrivals to brighten every January day.

Coming Soon

Mac & Me

SPRING 2026

Wednesday Night Live

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Quick buy
Open Placket Short Sleeve Pointelle Top
$39.00
Misty Rose
Quick buy
Striped Relaxed Button Down Top
$64.00
Ivory/Rose
Quick buy
MB Fly Front Ankle Pant with Embroidery Detail
$98.00
Beach
Quick buy
*FINAL SALE* Surf's Up Smooth - Beige
$47.00 $79.00
Sale
Quick buy
V Neck Button Front Cardigan
$74.00
Misty Rose
Quick buy
Relaxed Button Down Top with Roll Tab Sleeve and Shirttail Hem
$59.00
White
Quick buy
High Rise Long Wide Leg Jean with Cuff - Light
$74.00
Light Wash
Quick buy
*FINAL SALE* Trackstar Leopard Print Sneaker
$53.00 $89.00
Sale
Leopard
Quick buy
*FINAL SALE* Trackstar Nylon Mesh Sneaker
$53.00 $89.00
Sale
Brown
Quick buy
Relaxed Tencel Denim Jacket with Button Front
$99.00
Sabrina Wash White Dusty Olive Washed Rose + 1 more
Quick buy
Boat Neck Sleeveless Knit Top
$44.00
Butter Blue White
Quick buy
Reese High Rise Ankle Straight
$99.00
Attain w/ Dark Wash Base
Quick buy
Kelsey High Rise Ankle Flare with Inset Leg
$99.00
Royal
Quick buy
*FINAL SALE* Tropics Sneaker
$41.00 $69.00
Sale
Quick buy
Zip Up Collared Jacket with Back Pleating Detail
$129.00
White
Quick buy
*FINAL SALE* Porter Smooth Loafer
$53.00 $89.00
Sale
Quick buy
Dolman Sleeve Top with Embroidery Detail
$64.00
Heather Rose Heather Honey
Quick buy
Mixed Media Striped Jacket with Denim Trimming
$128.00
Poppy Red
Quick buy
Embroidered Polka Dot Short Sleeve Sweater Top
$54.00
Lemon
Quick buy
Liverpool Morgan Cuffed Wide Leg Jean 30" Ins
$119.00
Indigo Rinse

Meet the Team!

We are Mainstream Boutique! Started by a mother daughter team, Mainstream Janesville opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. In 2025, we had the pleasure of taking over the Sheboygan location. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations. 

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