Fall is Here!

Cozy layers, rich colors, and fresh styles you’ll fall in love with—shop our collection now.

Love. Strengthen. Celebrate.

THANK YOU

For choosing to shop small and support local.

Daily New Arrivals

Shop our newest pieces in-store or online.

Shop Our MB Exclusives

Fresh fall styles you won’t find anywhere else. Luxe layers, bold textures, and everyday essentials—only at Mainstream Boutique.

A new season, a fresh collection. Discover your perfect fit in our Fall Exclusive Mac and Me pieces—available now, only at MB.

Soak Up the Summer ☀️

Shop the end of Summer must-haves at a deal!

Meet the Team!

We are Mainstream Boutique of Janesville Wisconsin! Started by a mother daughter team, Mainstream opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.