Love. Strengthen. Celebrate.

THANK YOU

For choosing to shop small and support local.

Daily Arrivals

Check back everyday for new Fall styles!

Fall is Here!

Get ready to cozy up in our freshest new arrivals.

Weekly Live Shopping

Tune in Wednesday's at 6:45pm for an entirely new collection and styling tips!

Meet the Team!

We are Mainstream Boutique of Janesville Wisconsin! Started by a mother daughter team, Mainstream opened its doors in 2020 with the goal to empower and encourage women of all ages through fashion. We can't wait to meet you!

YOU ARE SO LOVED

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.